As the market had widely expected, Hon Hai's consolidated sales for September rose more than 20% from August to return to the NT$300 billion (US$10.2 billion) mark on the back of increased shipments to Apple.
Apple unveiled its latest two smartphone models — the high-end iPhone 5S and the lower cost iPhone 5C — in the United States Sept. 10. It was the first time the US-based consumer electronics giant had launched more than two iPhone models at the same time.
Apple sold more than 9 million devices of the iPhone 5S and the iPhone 5C in the first weekend after they went on sale in certain markets Sept. 20. The figure was Apple's best first weekend iPhone sales and beat the previous market estimate of 6 million-8 million devices.
In the July-September period, Hon Hai's consolidated sales rose 2.55% from a quarter earlier to NT$918.54 billion (US$31.26 billion).
In September alone, its revenue totaled NT$337.86 billion (US$11.5 billion), up 20.48% from August's NT$280.43 billion (US$9.54 billion) and also up 14.26% from a year earlier. The September figure was the highest monthly level so far this year.
Analysts said the sales in September recovered as many consumers put their purchase plans on hold until Apple announced the launch of the two new iPhones.
In addition to Apple's latest devices, Hon Hai benefited from its efforts to assemble new smartphone models, in particular low-range ones, for the non-Apple camp, witnessing its sales in September growing, they said.
Looking forward, analysts said Hon Hai is expected to post even higher sales in the fourth quarter, which is a traditional peak season for the hi-tech industry, on hopes that Apple's strong iPhone sales will continue, while orders placed by non-Apple smartphone vendors could also lift the Taiwanese supplier's shipments.
As Apple is likely to unveil new iPad models later this month, Hon Hai's sales growth momentum is expected to accelerate in the October-December period, they said, adding that the Taiwanese firm's monthly sales could hit a peak in November or December for this year.
Despite the sales growth in September, Hon Hai's revenue for the first nine months of this year fell 5.18% from a year earlier to NT$2.62 trillion (US$89.2 billion).
Source: Want China Times
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