Aug
23
TikTok leads in ad-views in SE. Asia
(China Daily) The latest Digital 2025: July Global Statshot report revealed that Southeast Asia accounts for nearly one-quarter of TikTok's global advertising audience, making it the platform's largest ad-viewer base.
Ad-viewer base refers to the number of users who view advertisements. It describes the audience that sees and potentially interacts with ads, often measured as a rate or percentage of active users of the platform.
Thailand has the world's second-highest proportion of monthly active TikTok users, with over 80 percent internet users engaging with the platform each month — well above the global average of just 30 percent.
Ad-viewer base refers to the number of users who view advertisements. It describes the audience that sees and potentially interacts with ads, often measured as a rate or percentage of active users of the platform.
Thailand has the world's second-highest proportion of monthly active TikTok users, with over 80 percent internet users engaging with the platform each month — well above the global average of just 30 percent.