Aug
26
Vivo launches first mixed reality headset
(China Daily) Chinese smartphone vendor Vivo unveiled its first mixed reality headset, the Vivo Vision, positioning it as a direct competitor to Apple's Vision Pro in both design and interaction.
Yet the mixed reality market remains far from mature. Even Apple has struggled to move beyond a niche audience with its device, which starts at $3,500. According to the market research firm International Data Corp, global sales of Apple's Vision Pro remained under one million units in 2023. The entire global mixed reality market is only expected to surpass 10 million units this year.
Vivo's entry, however, appears aimed beyond the headset itself.
"Mixed reality could become an ideal interactive device in future robotic scenarios," Hu Baishan, executive vice-president of Vivo, said.
Yet the mixed reality market remains far from mature. Even Apple has struggled to move beyond a niche audience with its device, which starts at $3,500. According to the market research firm International Data Corp, global sales of Apple's Vision Pro remained under one million units in 2023. The entire global mixed reality market is only expected to surpass 10 million units this year.
Vivo's entry, however, appears aimed beyond the headset itself.
"Mixed reality could become an ideal interactive device in future robotic scenarios," Hu Baishan, executive vice-president of Vivo, said.