Jun
6
Vivo bets on new phone to target Gen Z consumers
(China Daily) Chinese smartphone vendor Vivo has unveiled the highly anticipated S30 series smartphones, the latest addition to its aesthetic flagship lineup. Embracing the diverse and open values of youth culture, the series features a boldly innovative color-blocking design, and it is part of Vivo's broader push to target Gen Z consumers amid intensified competition.
Vivo said the new phones lead the trend in "atmosphere aesthetics" and live photo/video demands, packed with diverse fun features and offering a comprehensive upgrade for a flagship-level user experience.
Recognizing Gen Z's desire for self-expression and individuality, Vivo said it aims to deliver instant joy through vibrant colors.
Vivo said the new phones lead the trend in "atmosphere aesthetics" and live photo/video demands, packed with diverse fun features and offering a comprehensive upgrade for a flagship-level user experience.
Recognizing Gen Z's desire for self-expression and individuality, Vivo said it aims to deliver instant joy through vibrant colors.